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From the very beginning, Kärcher has always been characterised by ingenuity and innovative thinking. The company was founded in 1935 by the inventor Alfred Kärcher, who began manufacturing and marketing his pioneering product ideas in the field of heating technology. The cornerstone of developing into the world’s leading cleaning specialist was laid in 1950 with the invention of Europe’s first hot water high-pressure cleaner. When Alfred Kärcher died in 1959, his wife Irene continued her husband’s life’s work until her own death in 1989. Kärcher has remained a family-owned company to this day, headquartered in Winnenden near Stuttgart.

New additions to the group of companies are national companies in Oman and Morocco, which means that the Kärcher Group now comprises more than 150 companies in 80 countries. In addition to investing 170 million euros in infrastructure, product development and organizational projects, Kärcher has expanded its workforce by more than 900 to 15,330 employees worldwide, more than 1,000 of whom work in in-house research and development.

Whereas in the corona pandemic the end-customer segment had compensated for weaker demand in the Professional segment, 2022 saw the opposite development: Falling consumer demand among private customers was offset by higher sales in the commercial/industrial sector – as a result, the contribution of the two business units to sales success is once again evenly distributed, as is the basic orientation of the company.

The brand’s strong position is reflected in current consumer surveys: according to market research institute YouGov, Kärcher is one of the top 10 brands in Germany in 2022, and in terms of credibility of the company’s purpose (Purpose), Kärcher also occupies a top position according to the latest study by management consultants Globeone. As a further step, the cleaning specialist took 2022 to focus on preparing a new employer brand campaign, which will run under the slogan "Wanna WOW with us?". "We want to grow further this year, for which we are looking for more than 300 new employees in Germany alone," says Hartmut Jenner. "With our new 2023 campaign, we will show what we stand for, what is important to us – and that we offer an appreciative culture and a modern working environment."


D-32, 3rd Floor, Defence Colony,
New Delhi-110024, INDIA

E-mail: karcher@ebmi.in

Phone: 011-41756387

Website: smartcarwash.in